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Toyota Challenge VW in Europe

Penulis : Nur Rahman on Monday, April 16, 2012 | 9:04 PM

In the group, Toyota has been surpassed by Volkswagen AG to total global sales last year. Now, Japan's largest manufacturer of re-challenge the VW directly at its center, Germany.

The trick, launched two key products, the Yaris Hybrid and GT sports sedan kupe 86 to increase sales in Europe again after a year had dropped to 47 percent, the worst since 2007. Not only that, Toyota also will leverage its partnership with Bayerische Motoren Werke (BMW) to develop a portfolio of diesel engines from 2014.

"It is unacceptable to see this Toyota sales volume in Europe. We have to clean up, making corporate management more streamlined, agile, and is now fully re-excited," commented Didier Leroy, President of Toyota Europe that reported by Bloomberg (16/04/2012) .

Toyota believes it can increase its sales year. To that end, its market share in the EU increased to 6.6 percent from last year only 5.7 percent. On the other hand, VW jutsru slip because its market share fell from 18.5 percent to 18.3 percent (based on IHS Automotive).

With positive growth in Europe, Toyota also hopes to tackle or at least inhibit the VW's ambition to be number one producer in the world in 2018. As is known, Toyota last year facing various problems, ranging from natural disasters in Japan and "recall" massive in the U.S. and Europe (2009-2010).

One of the main factors of optimism in Europe Toyota is its ability to take back the hearts of consumers. Jonathon Poskitt, Head of LMC Automotive Research in Oxford, England said, "Toyota needs to restructure the company's focus with the right products. Consumers in Europe have to offer high quality vehicles."

To answer this, the latest Toyota Yaris hybrid to have a product that is ready to challenge the dominance of VW Polo on the market. Production hatchback "green" is starting to roll this week at the factory Valenciennes, northern France. Yaris hybrid superiority was none other than thrifty fuel consumption of 32.3 kpl.

As for the fan speed, the Toyota GT 86 has prepared a product collaboration with Subaru. This sports car can speed 0-100 kph in 8.2 seconds. This car is prepared to challenge any other product on the market such as the VW Scirocco and Peugeot RCZ.

reference : otomotif.kompas
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