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Jaguar and Land Rover Should Married with Chery in China

Penulis : Nur Rahman on Friday, March 23, 2012 | 1:43 AM

After being rumored to close, finally Jaguar-Land Rover (JLR) agreed with Chery Automobile Company to assemble and sell cars in China. This cooperation is increasingly an opportunity JLR boost global sales by leveraging the largest car markets in the world.

Plan of cooperation have been signed in the final stage, leaving only one step, which is said to be quite complex and cumbersome. The problem is, now controlled by Tata Motors JLR. Meanwhile, Chery is still awaiting the green light from the local regulator (China) for the establishment of a joint venture with an investment of 17.5 billion yuan ($ 25.4 billion) in east China.

According to sources familiar with the plan, the combined company will produce Jaguar, Land Rover, and a brand new (combined JLR and Chery), both for vehicles, machinery, building research facilities, development (R & D), as well as well as marketing the products side by side.

"This step is very important for JLR and Tata Motors in the future, although new to the stage of the agreement and the results will appear in the next few years," said Vineet Hetamasaria, automotive analyst from PINC Research in Mumbai, India.

Currently, JLR and Chery just follow the flow of regulations in force in China before the start along the road. Both hope to share knowledge in the field of manufacturing and technology.

"Demand for Jaguar and Land Rover in China continues to increase every day. We believe, both JLR and Chery, trusting to the strength of two brands that have become icons in the world," close the JLR CEO Ralf Speth, and Yin Tongyao, Director of Chery.
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